Strategy & Growth Advisory

Growth isn't luck. It's a theorem.

Scale Theorem is a strategy and growth advisory for expertise-led service businesses — agencies, consultancies, education and training companies, professional services. We diagnose what's capping your growth, plan the fix, then build and run the systems that remove it — every engagement delivered as defined work you keep.

The Scale Theorem Method

Three pillars. One proof.

Most growth problems are not effort problems — they are design problems. We diagnose the constraint, plan the fix, build the systems that remove it, and keep score until the result is proven on your own baselines.

Pillar 1
Plan

Strategic Planning & Facilitation

Consulting-grade diagnosis, strategy and planning — from founder-led businesses to corporate business units. The current state blueprinted, the constraint named, the roadmap sequenced, the decisions facilitated.

Growth Diagnostic · Growth Roadmap · Planning Offsites · GTM & Acquisition Strategy · Quarterly Cycles
Pillar 2
Build & Operate

Systems Design, Build & Operations

The commercial growth systems your plan calls for — designed, built, handed over, and where commissioned, operated by us against defined output targets.

Market Intelligence · Offer & Pricing · Content, Outbound & Lead Generation · Sales Systems · AI Operations · Reporting
Pillar 3
Counsel

Advisory & Consulting

Senior counsel, productised. Every session, question and decision leaves an accepted artifact — recommendations notes, options papers, models — so every conversation ends with something you keep.

Advisory Programs · Decision Papers · Commercial Modelling & Business Cases · Board Reporting Support
Diagnose→ Roadmap→ Build→ Operate→ Renew→ ∎ Proven
What We Do

Commissioned like a firm. Delivered like a product.

Every service is a defined deliverable with a written acceptance standard — a document, model, register, recording, built system or facilitated session. You commission results, not hours.

Pillar 1
Plan

Strategic Planning & Facilitation

  • Growth Diagnostic & Growth Roadmap
  • Facilitated Planning Sessions & Offsites
  • Corporate & Business-Unit Strategy
  • Go-to-Market, Acquisition & Retention Strategy
  • M&A Integration & Program Delivery
Full pillar detail →
Pillar 2
Build & Operate

Growth Systems

  • Customer & Market Intelligence
  • Offer, Pricing & Proof Systems
  • Content, Outbound & Lead Generation Engines
  • Sales, Delivery & Back-Office Systems
  • AI Operations Layer & Reporting
Full pillar detail →
Pillar 3
Counsel

Advisory & Consulting

  • Advisory Programs, Flexible Cadence
  • Decision & Options Papers
  • Commercial Modelling & Business Cases
  • Board & Executive Reporting Support
Full pillar detail →
Delivery Formats

Same result. You choose who does the work.

DIY
Toolkit

You implement

The standard asset library, licensed and handed over: visual models, frameworks, plug-and-play templates, recorded trainings and implementation procedures. Fixed fee per toolkit licence.

DWY
Done With You

You execute, we guide

Facilitated sessions and structured guidance. Every session leaves retained outputs — packs, notes, worksheets, recordings. Fixed fee per session, event or program.

DFY
Done For You

We produce or operate

The deliverable produced, or the system built and operated — including the working sessions required for production. Fixed fee per deliverable, milestone, unit or period against defined outputs.

How Engagements Work

Fixed fees. Defined results. Written acceptance.

Every engagement runs under a written Statement of Work — scope, format, deliverables and fees documented and agreed before work begins.
Fees are fixed — never hourly — invoiced on signing the Statement of Work, and payable in full before work commences.
Every deliverable has a stated acceptance standard. Defects notified within 30 days are rectified at our cost.
A 14-day cooling-off period applies before work begins, and if a commissioned deliverable is not delivered you may elect re-performance or a refund — see our Refund Policy.
Operations engagements are contracted to defined output targets set from your own baselines, with remedies stated in each Statement of Work.
All recommendations are options for your determination. Platforms, pricing, suppliers and spend decisions always remain yours.
Tommy Lie, founder of Scale Theorem
About the Founder

Corporate-grade method. Founder-grade proof.

Scale Theorem was founded by Tommy Lie — a corporate and customer strategy professional who spent eight-plus years inside Australian superannuation and banking: co-architecting a Member Retention Strategy that cut attrition 38% at an industry super fund, and helping stand up the integration program for a bank merger.

Then he proved the same discipline works outside the corporate walls: co-founding an education business that reached US$25k months at ~90% margins in its first year, and transforming a services business from $16k months to $100k cash-collected months — fully online.

Scale Theorem exists to install that discipline into expertise-led businesses: the diagnosis, the roadmap, the systems, and the scoreboard.

Track Record
Superannuation · Banking · M&A Three-times founder
Where We Work
Based in Australia Serving clients globally
Choose Your Next Step

Start where you are

The Standard First Engagement

The Growth Diagnostic

Your business blueprinted end-to-end: how it actually works, where growth leaks, and the single constraint capping it — quantified on your own numbers.

See what's inside
Browse First

The Service Catalogue

All three pillars, every service line, and the DIY / DWY / DFY formats — so you can see exactly what commissioning us looks like.

Explore the services
Ready to Talk

Book an Intro Call

Twenty minutes, no pitch deck. Bring your numbers, leave with the one constraint that is actually capping your growth.

Book an Intro Call →
Contact

Talk to us

The best way to reach us is to book an intro call below. Alternatively, WhatsApp is fastest — either way, we reply within two business days.

Book an Intro Call →

Phone / WhatsApp: +61 400 067 394

Email: tommy@scaletheorem.com

Scale Theorem Pty Ltd · ABN 22 701 342 350 · Australia

RESULTS DISCLAIMER: Results referenced on this site, including the founder's own commercial outcomes and any client outcomes, are specific to those businesses and are not typical or a promise of your results. Business performance depends on your market, offer, execution and many factors outside our control. All analysis and recommendations are options for your determination; you are solely responsible for your decisions and their outcomes. Nothing on this site is financial, legal, tax or investment advice.

NOT AFFILIATED: This site is not a part of, affiliated with, endorsed or sponsored by Meta, Facebook, Instagram, YouTube, Google or LinkedIn. All trademarks are the property of their respective owners.

© Scale Theorem Pty Ltd. All rights reserved.
Scale Theorem Pty Ltd · ABN 22 701 342 350 · Australia · tommy@scaletheorem.com · +61 400 067 394